It’s been a very interesting week.

I managed to complete every single one of the tasks I set myself…

(Which hasn’t been easy as there have been numerous distractions since Monday).

And, I took some good advice and accepted the help from somebody to make Inbox Rockstar and my business as a whole as good as it can possibly be.

I am excited about what the future holds and cannot wait to get started…

It’s all too easy to become wrapped up in your own little bubble when you’re working for yourself and I’m looking forward to getting some fresh perspective.

Here are the six emails I sent out this week:

Monday:

The Sherlock Holmes Guide To Covert Marketing

Over the weekend Nicola and I finally managed to get around to watching Sherlock Holmes: A Game of Shadows on dvd. I enjoyed the first movie so was looking forward to watching the sequel. As far as second movies go, this was decent enough. More of the same, admittedly, but good fun. Watching the movie I hoped Robert Downey, Jr. would give me something to write about and he didn’t disappoint. Early on in the movie he rattled off one particular quip about covert marketing which I talk about in this post.

Tuesday:

Why I Email When It’s Inconvenient

In fact, the Sherlock Holmes movie provided me with two days worth of marketing material and Tuesday seemed as good a day as any to write the follow up. Here, I recall a scene towards the end of the movie when Holmes leaves Watson a note written in his usual eccentric style. He asks his sidekick to follow him, even if it’s inconvenient and that inspired a post about emailing your subscribers as inconvenient times.

Wednesday:

This Product Stinks Like Horse Manure

Little snippets of quirky “news” stories always make for great email content and Wednesday was no exception. Here, I wrote about how four vintage bottles of champagne were expected to fetch £10,000 at auction. Not that unusual you may think apart from the beverage both smelled and tasted of horse manure! Cue a post about how you may mistake a marketing product as “vintage”, ignoring the fact that it stinks…

Thursday:

“David You Eediot!” Says Whine Expert

Thursday’s post was easy because a subscriber challenged me on what I wrote about the champagne on Wednesday. So, all I had to do was write a follow-up. It’s great when that happens…

Friday:

Douche Burger Marketing Leaves A Sour Taste

Food and drink was a recurring theme this week. After writing about vintage champagne over the past few days I followed up with a news item I’d filed away a few weeks ago. It was all about the “Douche Burger” – a luxurious sandwich available from a food truck in New York City. Made from Kobe beef, topped with caviar, lobster and truffles and handed to you wrapped in three $100 bills, it comes with a $666 price tag. According to the creator, the name is such because whoever actually buys one of these would have to be a “real douche bag”. Nice.

Saturday:

Marketing Alone In The Universe

The content for this post was decided upon at the last minute. The results of a poll which asked “what question would you most like answered” were published on Friday and it just screamed out to me as perfect email fodder. Of course, I don’t have the answer to the deep and meaningfuls like “what is the meaning of life” or “are we alone in the universe”. But, there are questions that I can answer… and I do so in this post!

Have a great weekend!