You may not know this about me but I worked at a discount clothing store for around seven years.
Part-time at first, during school and university…
And then full-time for a while when I realised the jobs market in South Wales wasn’t all that.
Having been at the bottom of the employment food chain myself, I always have respect and empathy for those guys and girls scraping by in the thankless world of retail.
I entered one such soul-destroying place of employment earlier this week to purchase a new television…
Mine simply refused to work – not ideal for an infotainment marketer who’s always on the lookout for his next email!
It turns out the store had a sale on…
And I got a £500 discount on the asking price.
(By the way, the TV is now back up to full price – winning!)
The television I bought was no budget piece of kit and the sales assistant must have thought it was Christmas when I sauntered in and headed straight for 55 inch screen models – for me, size does matter!
Anyway, the guy made an easy sale and hopefully got a commission.
But, the sale didn’t begin and end there.
The assistant had obviously been taught some aggressive “in house” upsell tactics which I found fascinating as a marketer.
First up, I needed a new stand to put my television on.
No resistance there from me… and they were discounted too.
Next, and here’s where electronics stores really make their money – the extended warranty offer.
This I did point-blank refuse because I knew I could get it cheaper going to a warranty company directly.
Third… would I be interested in a surge protector that uses trademarked “green power”?
Ummm… no.
Fourth, how about an overpriced HDMI lead for better 3D picture quality?
Definitely not.
Even as we headed to the cash register he opportunistically asked if I wanted some screen cleaner as we passed the display.
The point is, the front end sale, i.e. the television, was substantial enough by itself…
But there was plenty more money to be made by offering complementary products and services.
I’m working on a new “sales funnel” of my own right now.
Unsurprisingly, it’s for my Inbox Rockstar membership site.
When you sign up you can download at least 20 “fill in the blanks” email marketing templates each month…
But I’m also putting together additional offers that will take your email marketing to the next level.
Get in at the ground level here and you’ll be the first to know about them:
Talk Soon,
P.S. As an Inbox Rockstar member, you don’t need to take out an expensive extended warranty or insurance…
You’re fully protected by a 60-day, no questions asked, money back guarantee.
Sign up here:
Image Attributed to: BadgeMaster.co.uk
