Lessons on how to succeed at Internet Marketing can be found in the most unlikely of places.
I stumbled across a great one last night while reading a bedtime story to my son, Thomas.
No, I wasn’t reading him Breakthrough Advertising by Eugene Schwartz or Influence by Robert Cialdini…
This pearl of marketing wisdom was laid bare in:
Kira the Koala.
Kira, as you can imagine, eats eucalyptus leaves like they are going out of fashion.
However, she’s fed up of them:
“Leaves, leaves, leaves” she huffed, “I’m tired of eating leaves!”
So, she decides to try something new.
First, she tries grass… but doesn’t like it.
Next, it’s fruit… but again, doesn’t like it.
She even tries some of the “wet squiggly things” swimming in the river…
Unsurprisingly, she doesn’t like them either.
After trying more stuff she doesn’t like, Kira finally eats what she does:
Eucalyptus leaves!
You may be like Kira right now as you try to succeed in Internet Marketing…
While we’re not talking about eating leaves, just like they are good for a koala, you know full well building a subscriber list and emailing them is good for your business.
But, you’re tempted by the marketing equivalent of lush green grass, brightly coloured fruit and even the wet squiggly things in the river…
So you have a little nibble at Kindle publishing…
Or take a bite out of the mobile apps market…
If you feel like making a real pig of yourself you may even build fleets of worthless websites for Adsense purposes.
Even though they all looked delicious, ultimately they will leave a sour taste in your mouth…
And you’ll return to email marketing because it leaves your belly as full as your bank account!
How about this as an appetizer?
As an Inbox Rockstar member, you can download a minimum of 20 “fill in the blanks” email marketing templates every month…
Meaning the most vital component of your online business is taken care of in just minutes each day!
Talk Soon,
P.S. If a stupid koala knows what’s good for it’s belly then a smart marketer like yourself knows what’s good for your business!
Image Attributed to: Obliot
Thanks David! Only you could understand the koala story and relate it to online marketing! Hands down, David!