I’ve enjoyed reading Celebrity Inc. by Jo Piazza.
It’s taught me a lot about how celebrities earn their money and despite what the media would have you believe, these people are not dumb… Read more
I Am A Lot Girlier Than I First Thought
In case the title (and the image) gives you the wrong idea…
Let me get you up to speed.
A few days ago I wrote about how fewer boys read books because they think they are “girly”… Read more
Kim Kardashian’s 5 Steps To Internet Marketing Success
Can you believe this?
A top headmistress at a school in the UK blames Kim Kardashian for the decline of Western civilization.
Indeed, she goes one step further and claims everything that is wrong in society can be summed up in one photo of the reality star. Read more
Marketing Lessons From Lohan And Sheen
I’ve written previously about the marketing skills of Ashton Kutcher and Taylor Hicks…
But today, I want to look at the Internet Marketing credentials of two more celebrity heavyweights:
Lindsay Lohan and Charlie Sheen. Read more
The Taylor Hicks School Of Marketing Hard Knocks
I can’t say I’ve ever watched American Idol.
It’s not given a lot of coverage in the UK and I watch enough karaoke singers being told they sound “just like Aretha Franklin” on our version of The X Factor.
So, it won’t come as any surprise to you that I hadn’t really heard of Taylor Hicks, the winner in 2006. Read more
How Fat People Make Money Online
I’ve been reading Celebrity, Inc by Jo Piazza over the past few weeks.
The former entertainment journalist explains in detail the business behind the celebrity industry and I find the whole thing utterly compelling.
An entire chapter is devoted to fame achieved through reality television. Read more
Hollywood Pretty Boy “Gets It”
I’ve been immersing myself in celebrity culture over the past few weeks.
No, I’m not going to become Internet Marketing’s answer to Perez Hilton…
I’ve been reading a book called Celebrity, Inc. by Jo Piazza and it’s a fascinating account about how famous people make money… Read more
