You may think that sounds a bit mean spirited…
Especially as I have just returned from a week’s holiday myself.
But, let me explain.
Just because the summer months are upon us…
And thoughts are turned to sun, sea, sand and sangria…
It doesn’t mean you should let up on your marketing!
Here’s why:
A recent survey conducted by a leading travel website revealed a fifth of work-obsessed holidaymakers check their emails while away.
Yes, they’d rather be stuck in a sweaty Internet cafe huddled over an archaic machine to check their emails or pay a fortune in roaming Internet charges to access them on their phone when they should be lazing by the pool with an ice-cold beer in hand!
It’s a sign of the times but many do this because they are stressed about their job…
Believing there is nobody else to run things while they are away.
A quarter just want to keep up to date with what’s happening online…
And a fifth simply check their emails out of sheer habit.
None are great reasons why people should be checking their emails at the expense of relaxation…
But the important thing for us as marketers is they ARE checking them!
So, give them something to check!
I had content lined up to send out every day while I was away on holiday.
Whether my subscribers were at home, the office or on a break themselves, they could still get their daily fix of my marketing wisdom…
It also meant I kept on earning even though I wasn’t sat in front of the computer screen!
To ensure you don’t give your subscriber’s a moment’s peace this summer and every other season they remain on your list, join Inbox Rockstar.
Each month, you can download a minimum of 20 “fill in the blanks” email marketing templates that can be used to promote any product in any niche…
Giving you the time and money to take a well earned break of your own!
Talk Soon,
P.S. Slap on some sunscreen, grab a beer and head on over to Inbox Rockstar…
An entire summer of fun and profit is just getting warmed up:
Image Attributed to: emilio labrador
