Today I want to talk about “how” you do your marketing.
I know you use a PC or a Mac and use a load of different software to complete from start to finish…
But what about before you get to that stage?
I’m talking about how do you get that initial idea out of your brain and then map it out into a tangible product or campaign?
The reason I ask is I read a few days back that many adults now go six weeks without writing anything by hand…
And one in three in the UK where I live admit to not writing anything for six months!
These statistics astounded me.
I’m probably a little old school in that I write, by hand, almost every single day.
I write my monthly, weekly and daily plans in a page-per-day diary that sits on my desk…
I have a monthly dry-wipe board on my home office wall which gets filled in each day…
Plus, I have a couple of notepads and A4 refill pads on my desk where I record my ideas as they come to me and plan out my latest marketing campaign or sales funnel.
I agree with the report which says those who still write only do it for their eyes only…
Their handwriting has got worse…
And text-style abbreviations like “u” for “you” are common.
But, ultimately, does that really matter?
I think not.
I could easily use some fancy software for everything I write by hand…
However, I just like to feel the pen between my fingers and see the ink hit the paper.
Anyway, that’s just a little insight into how I do my day-to-day marketing and I’d like to know how you do yours, so please leave me a comment below!
Whether writing is your thing or not, I have the perfect solution for your daily email marketing.
If you sign up to Inbox Rockstar you can download at least 20 “fill in the blanks” email marketing templates which can be used to promote any product in any niche…
They are all written in my unique “infotainment” style and can be completed in minutes!
If they were written by hand, you’d be finished before the ink was dry!
P.S. If you were shocked by how far writing by hand has gone out of style, then I am sorry to say, it gets worse!
What I reveal in tomorrow’s post will have you shaking your head as a marketer in sheer disbelief!
But, until then, check out:
Image Attributed to: dbbent