It looks like Friday’s post hit a nerve…
I received this email from a subscriber shortly after it went out:
Three simple answers:
Yes, yes and deadly.
Consider this scene from the recent American Reunion movie, which reunited all the original cast members from the first in the American Pie franchise and allowed us to see them all “grown up”…
Marriage. Children. Jobs. The works.
The old high-school buddies, now in their early 30s, were huddled around a copy of their 1999 Yearbook and reading out a page where each had written their plans for the future.
I’m paraphrasing class joker Steve Stifler’s entry a little but it boiled down to:
“I want to keep the party going”.
I feel exactly the same about my email marketing.
By marketing every day I get the opportunity to keep the good times going…
To mingle and interact with my subscribers…
And to let them know I am the host with most.
Obviously I won’t please everybody doing this but the subscriber who got in touch has missed one vital point:
Not every subscriber will read every email.
By hosting a daily marketing “party” those subscribers who missed out today only need to wait until tomorrow before the music’s pumping and the drinks are flowing again.
But, if you do what he does…
And only mail out once a month…
A percentage of subscribers who miss an email here and there for whatever reason may not read a message from you for MONTHS on end.
Not great for business.
And even more “dangerous” than daily marketing because your subscribers will not be familiar with you…
“Who’s this guy and why is he contacting me NOW? Oh, he’s got a new product out!”
And as far as daily email marketing “losing” me subscribers?
I run a marketing business, not a “let’s see how many subscribers I can get” business.
Daily email marketing acts as a filter.
It helps develop a “core” of subscribers who LOVE what you put out there…
Who read your emails, click your links and buy your stuff.
They will even recommend you to their subscribers, some of whom will join your list.
On the other side of the coin, the deadbeats who add nothing to your business will unsubscribe…
Give me one fan over 100 “subscribers” any day of the week!
The gentleman who challenged me on this is STILL subscribed.
I guess my email marketing techniques work.
They can work for you too:
P.S. Don’t fear unsubscribes – they are vital to growing your business!
My email marketing templates will help transform subscribers into raving fans:
Image Attributed to: ruurmo